Swinomish Casino and Lodge
12885 Casino Dr, Anacortes, WA 98221
Tuesday – September 24th
For Early Arrivals “No-host Gathering”
Rocking the Rockfish
Location: Rockfish Grill: 320 Commercial Ave
Wednesday – September 25th
WA Walton Event Center
WA Walton Event Center – Behind Elevator
Conference Opening & Welcome
Stephanie Hamilton, WCCE Chairman of the Board
Perspective Sparks Potential
Coyte Cooper, Ph.D.
Conference Launch Lunch
12:30 – 2:00PM
General Session: Visual Storytelling for Chambers
Sheree Anne Kelly, President & CEO of ACCE
The latest trends in visual storytelling for chambers, this powerful communication technique can be used in every part of chamber management from membership communications to sales pitches, advocacy strategies, website content and more. Walk away with practical and proven tactics that you can apply to your own chamber work to improve communications with millennial audiences, diverse prospective members, community leaders and other key stakeholders.
What lies ahead for chambers and how can they adapt and evolve in today’s global economy and discordant political climate? The Horizon Initiative identifies nine influences shaping the future of chambers and their communities. We’ll revisit the key principles of this initiative, and showcase the latest trends and advancements taking place for chambers across the country. Learn how you can navigate through the accelerating pace of change in today’s social and business climates.
2:00 – 2:15PM
2:15 – 3:45PM
General Session: Go Digital and Get Results!
Frank J. Kenny
If you want meaningful results from your online efforts, you have to move beyond social media to doing digital marketing.
In this presentation, you will discover the 8 simple steps to digital marketing success. Once you understand and implement them, you will get the results you have been looking for.... attracting and retaining members, bringing in more non-dues revenue, increasing your event attendance, engaging your members, and more.
No matter your job title, you don't want to be left behind as the world goes digital. This session will give you the road map!
Carpool to Island Adventures Charter
Parking: Gravel Lot (signed “Car Parking) 715 Seafarers Way
Island Adventures Charter
Beverages and heavy hors d’oeuvres, group photo (additional beverages…credit card only)
Thursday – September 26th
Breakfast Buffet sponsored by Citslinc International, Leo Liu - President
8:15 – 9:15AM
General Session: The Best of the Best Ideas in 60 minutes
Facilitated by Guy Occhiogrosso, President/CEO – Bellingham Regional Chamber
What is your latest and greatest idea(s) when it comes to membership development? The 60 minutes will focused on the best ideas surrounding membership prospecting, retaining a strong membership base and engaging your members’ time and talents. Attendees are encouraged to pre-plan their "idea sharing" by providing the following:
- Idea title (& category)
- Up to a 2-minute description (including outcomes)
- How long has the idea been active
- Staffing and budget requirements
- Where can more information be obtained (Links, white paper, etc.)
“Ideas are like pizza dough, made to be tossed around.” Anna Quindlen
9:15 – 9:30AM
9:30 – 10:30AM
General Session: Workforce development is economic development
Explore how your members and community can tap the state’s workforce plan to move ahead.
* Eric Wolf, Deputy Director for Policy & Programs
* Marina Parr, Communications Director
* Mike Brennan, Workforce Board Business and Industry Liaison
Help wanted signs everywhere. So how come residents lack needed skills to get a job? Gain a better understanding of the intersection between business and local education & training programs. Learn how to connect with workforce services, many of them free, to help your members get the right people with the right skill set, right from the start. The state’s workforce plan “Talent and Prosperity for All” (TAP) is being updated this fall, with a focus on meeting the needs of business - big and small. Find out how to put TAP to work for you!
10:30 – 11:00AM
Break sponsored by Aventura World, Vaib Syal - Business Development Manager
11:00 – 12:00PM
#1: Strategic Planning
Sheree Anne Kelly, President & CEO - ACCE
Sheree Anne is responsible for leading the ACCE team which serves Chambers of Commerce. Having a well-defined vision and roadmap for the future requires careful planning and input from key stakeholders. A strong strategic plan is one where the vision, goals and objectives align with your community’s needs. This session breaks down considerations for your planning process including how to leverage relevant internal and external data, set clear metrics and execute against deliverables.
Leadership Skagit is developing leaders at all levels in the community. Find out what makes this intensive program designed to inspire people to want to become leaders and to prepare them for community leadership roles continues to be successful year-in and year-out!
#3: What’s New and What’s Next in Tech for Chambers
Frank J. Kenny
Keeping up with technology is key to maintaining your chamber’s relevancy. Marketing automation, online advertising, Messenger bots, mobile apps, the cloud, social media, landing pages, sales funnels, email autoresponders and more will be discussed in this interactive discussion. Bring your questions and your best tips to share with your colleagues. This session is all about getting you up to speed on what is working today for chambers across North America.
12:45 – 1:30PM Program: What is happening and planned for Boeing in Washington State
Rich White, Manager of State & Local Government Operations
Boeing will share the latest challenges on the aerospace industry and how important the Chamber’s continuing support is as competition intensifies from all over the globe.
1:30 – 1:45PM
1:45 – 2:45PM
#1: Sponsorship 101
Bruce Skinner, WFEA Executive Director, author of “Event Sponsorship"
Everything being equal, people will do business with a friend. Everything being unequal, they still will do business with a friend.” This quote from legendary IMG founder Mark McCormack sums up how you can network and develop partnerships that can significantly increase your bottom line. Here from the former CEO of the Fiesta Bowl and the International Festivals and Events Association. Session will take a deep dive into researching sponsor’s objectives, developing effective proposals and benefits packages, and sponsorship retention.
#2: Ask Frank Anything (well almost anything)
Frank J. Kenny
Ask Frank Anything...when it comes to Chamber digital marketing. With Frank visiting so many chambers and having the Facebook group with over 7.5K members, he will share what he is seeing that works. A recent Chamber Masters Survey that Frank provide feedback and comment during a recent webinar will provide digital marketing trials and triumphs that Chambers have experience. You won't want to miss this opportunity to "Ask Frank (Almost) Anything"!
2:45 – 3:15PM
3:15 – 4:00PM
General Session: AWB Grassroots Alliance
Rich Hadley, Grassroots Coordinator
The Grassroots Alliance was established in 2014 with the support of 35 chambers of commerce across the state. Now, the 87-member group is furthering its goal to solidify and grow this local grassroots network to support the legislative and economic development goals of AWB and the chambers.
4:00 – 5:00PM
General Session: Cars, Jobs and Restless Nights, Perspectives on Our Economy
James McCafferty, Director – Center for Economic and Business Research, WWU College
We live in one state with different communities being impacted by the economy differently. Choose your metric - commuting patterns, occupation mixes, cost of living, demographics – and layer in topics like how the nature of work is changing. In this buffet of data we will consider fun-filled topics such as automation influences and retail patterns. A fun, informative discussion about the state and its many regions.
4:45 – 5:00PM
Day 2 Wrap-Up
6:30 – 7:15PM
7:15 – 9:00PM
WCCE Annual Banquet & Auction Fundraiser
Presentation: Swinomish Tribe Leads Economic Viability in the Skagit
Swinomish Tribe Chairman Brian Cladoosby
The Swinomish Tribe continues to create a diverse economy in the Skagit. We are a leading and viable economic engine that provides a sustainable cycle of economic activity where our businesses contribute to one another and continue to expand as the local economy grows.
Presentation of Awards, Installation of the WCCE Leadership and Auction Fundraiser
Friday – September 27th
8:30 – 9:30AM
General Session: Upping your Legislative Prowess
Panel Facilitated by Kris Johnson, AWB President & CEO
AWB Panelist: Bob Battles, General Counsel/Government Affairs Director & Clay Hill, Government Affairs Director
2020 will be a big year for business on the legislative front. Kris will facilitate a discussion on the Overtime Rule and the results of the AWB Policy Summit including tax policy and affordable childcare positions. The 2020 elections and how they might impact your members will examined.
9:30 – 10:30AM
General Session: Earn the Right: 4 Core Habits to Drive HP3 in Business and Life
Coyte Cooper, Ph.D
This one-of-a-kind high-performance session is custom designed to help leaders and proactive professionals “Earn the Right” to achieve extraordinary outcomes in the key areas of their lives. It accomplishes this by teaching audience members a powerful HP3 system, created by Dr. Cooper, with four core habits that radically elevate purpose, passion and potential on a consistent daily basis. Dr. Cooper has used this system as a core foundation in his world-class ETR coaching program where he has helped thousands of proactive people (athletes, coaches, entrepreneurs, leaders, professionals) maximize their capacity and ability to achieve their desired outcomes in business and life.
10:30 – 11:30PM
General Session: The BrandPromise® Advantage
Duane E. Knapp, Brand Expert
Duane will present an inspiring presentation that focuses on the BrandPromise® Advantage:
* What is the BrandPromise Advantage?
* What is your BrandPromise as a professional leader in your community?
* How to guide your members to develop a BrandPromise commitment for their businesses?
* Why is a BrandPromise important for your destination?
* How the BrandPromise Advantage drives perceived value?
11:30 – 11:45AM
Conference Wrap-Up and Adjournment
12:00 – 2:00PM
WCCE Board Meeting
2020 WCCE Conference
Dates: Sept. 23 - 25, 2020
Location: Quality Inn & Suites
700 Port Drive, Clarkston, WA
Conference Attendees (coming soon)
Conference Sponsors and Exhibitors (coming soon)