Duane Knapp

Duane Headshot 2013B R A N D S T R A T E G Y  E X P E R T I S E  ~  Duane Knapp is recognized as the authority on building Genuine Brands. He is a pioneer in the field of BrandScience as well as in developing and implementing transformation strategies.

Mr. Knapp is the Founder and Chairman of BrandStrategy, Inc., which has advised over 400 brands in 17 countries worldwide including corporations, destinations, professional associations and societies, institutions, countries, cities, counties, colleges and universities, celebrities and successful individuals who desire to optimize their perception, image and success. Our clients use our proprietary BrandPromise science to enhance hundreds of millions of their customers’ experiences in 50 countries worldwide.

Duane has served on boards of directors for dozens of corporations and philanthropic organizations including American University in the Emirates (Dubai), Federated Western Properties, Inc., HI-Net Communications, First Continental Bank and Trust, Old United Life Insurance, Annika, Inc., and was director emeritus of Longs Drug Stores (now CVS). He has held a variety of senior executive positions, including chief executive officer and president (Discoveries LTD retail stores and catalogs, Holiday Clubs and Kustom Electronics), executive vice president, vice president of corporate marketing, vice president corporate development and corporate strategist at public and private companies. These include Westin Hotels (Westin Enterprises), Holiday Corporation (Holiday Inn and Holiday Clubs, Perkins Family Restaurants), The Promus Companies (Embassy Suites, Residence Inn, Hampton Inn, Homewood Suites and Harrahs Casinos) and Cinnabon World Famous Cinnamon Rolls. He advises leading law firms in matters relating to high-profile brand and intellectual property cases. He has specific expertise in the fields of travel and hospitality, food and beverage products, restaurants, retailing, health care, financial services (banks and credit unions) and real estate development.

He has taught and lectured widely at 25 universities and graduate schools throughout worldwide, including Griffith University (Australia), Universidad Catolica de Chile, Vanderbilt, Stanford, The University of California (Berkeley, Irvine and Riverside), the University of Colorado at Boulder and Seattle University. Mr. Knapp is the leading keynote speaker on the subject of building Genuine Brands. He has been published, quoted or featured in hundreds of publications and digital media, including BusinessWeek, Brandweek, CFO Magazine, Association Management, Marketing, Washington CEO, Bankers Magazine, Design Forum, Focus Magazine, Risk Management, Forbes Magazine Travel, Distribution Reports, Private Clubs Magazine, Fortune Magazine, Convene Magazine and International Journal of Medical Marketing, The Seattle Times, The Journal of Commerce and many private corporate and association publications, as well as television and radio talk shows.

Duane E. Knapp, Chairman & Founder
BrandStrategy, Inc.
2415 T Avenue, Suite 210
Anacortes, WA 98221
P 360.293.8810
F 360.293.8811
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